Experts in sales marketing whether on or offline will tell you that most sales occur after the prospect has said no a number of times.  You must setup your autoresponder to be that persistent salesperson.

There are a number of different types of buyers from the hyper-excited. They want to buy the product even before opening the email, through to the most sceptical and most difficult to convince buyers.

Even if you have a great sales letter you will only convert a certain percentage of prospects on the first viewing. And others will only buy after seeing the information the certain number of times that suits their style. Some people need to see that something has been around for a while before they will give it any credibility.

Now of course you can improve those odds by getting a professional direct marketer to write your sales letter, doing a joint venture with a more experienced direct marketer or by giving a special offer with a discount and/or free bonuses.

These are all great things to do, however let’s get back to focusing on direct simplistic benefits of the autoresponder. The autoresponder is the perfect sales person.

Create separate campaigns (lists of people’s email addresses) with different messages for different types of products. It is much easier to sell to a list of people that have a common interest than just to a common list. Set up each campaign with a series of messages, pre-programmed to go out at a certain interval of days. Eg Instant, Day 3, Day 7;  etc;  etc. Encourage them to take action and use your words to help them see the benefits of doing that.

After you set your autoresponder once, this can all happen automatically as soon as the prospect subscribes to your list. You can just tweak the messages and improve on them over time until you have the perfect salesperson staying in contact with your customer and ensuring that you have every chance to make a sale.  Meanwhile you are sleeping, surfing or working on other money making ideas.

In order for people to buy from you they need to trust you. Regular contact with the person and giving them useful information is a great way to achieve this.

Now, before we get too carried away with this idea, are you in this business to send out information or to run a business and make money?  Now you want to be clear on that point as professionally run businesses generally make the most money.

Sure you want these people to improve their lives. As a quality internet marketer, you always send people valuable information. Remember this, People’s lives only change when the person changes, and the catalyst for them changing is to make a choice about something. Buying your product can be one of those choices that are moving them towards something that they want.

Setup a persuasive series of messages in your autoresponder to encourage people to take action and get your product. Get them excited about the possibilities. Continue the series of messages after purchase to encourage them to take action and use the product to get what they want. If you help them with this they will be much more likely to buy other products that you introduce to them.

Ensure that you capture people’s email addresses and use the magic of the perfect persistent salesperson to create credibility and plenty of sales.

Autoresponders are powerful marketing weapons if used properly. Use them well

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

In recent years “nay-sayers” forecast the death-nell of email marketing. Why; because of the ridiculous increase in the level of spam

Email marketing can be as simple as submitting an e-mail either in the form of a newsletter or an announcement to your “autoresponder service”, and broadcasting that email to as many targeted “optin” recipients as possible. Here’s a few top tips:

1. Dont Send Spam Mail.

Whatever you do; never send an email, particularly a marketing style email, to anyone who has not requested that information. You will end up in serious trouble with your local prosecutors if you indulge in that bad behaviour!

2. Ensure Your Recipients Dont Auto Delete Your Emails

Educate your optin list to make sure they include your email address in their “white” list. I always include brief education in my initial optin signup form about making sure the new person joining my list understands that my emails might never reach them unless they ensure they clear me on their “white” list.

3. Make Sure Your Email Offers Remain Targetted to the Optin Niche

If the niche that attracted your optin subscribers relates to holidays in the Bahamas, make sure your email offers and information remain on target to that niche. You can expand your horizons somewhat, but only with careful consideration first. Get this wrong and your subscribers will quickly “optout”!

5. Keep Your Email Broadcasts Short, Sweet and to the Point!

You are busy. I am busy. None of us have much spare time to read optin emails full of twaddle and rubbish. Emails to your optin list must be to the point, contain fascinating and useful information and data, and keep your list waiting for the next email from you. Always give more value than you get…e.g. Free informative ebooks, articles specific to the niche, brief notification of exciting news to follow.

6. Monetise Your Emails With Care

Only include quality products and services to sell to your optin list that you have PERSONALLY used and can attest to the value and quality of those products and services. NEVER experiment by marketing untested products and services to your trusting optin list. If you do, the experience could cost you very dearly!

Here’s to your successful Email Marketing career!